{"id":1218,"date":"2021-04-13T04:16:37","date_gmt":"2021-04-13T04:16:37","guid":{"rendered":"http:\/\/eos.co.id\/main\/?p=1218"},"modified":"2021-04-13T04:16:37","modified_gmt":"2021-04-13T04:16:37","slug":"bewleys-leads-the-way","status":"publish","type":"post","link":"https:\/\/eos.co.id\/main\/uncategorized\/bewleys-leads-the-way\/","title":{"rendered":"Bewley\u2019s leads the way"},"content":{"rendered":"\n

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Since 1840, Bewley\u2019s has helped grow Ireland\u2019s coffee culture and is sharing it with the rest of the world.<\/em><\/p>\n\n\n\n

Celebrating its 180th anniversary in 2020, Bewley\u2019s has had a profound impact on the Irish coffee scene. Managing Director Jason Doyle tells Global Coffee Report that the company owes its longevity to the strength of the ties it has built in the Irish community.<\/p>\n\n\n\n

\u201cThe Bewley\u2019s brand has one of the highest recognition rates among consumers in Ireland. When they speak about coffee, they speak about Bewley\u2019s, and vice versa,\u201d Doyle says.<\/p>\n\n\n\n

\u201cPeople and consumers are at the centre of everything we do, from coffee farmers and brokers to people we employ and families we support.\u201d<\/p>\n\n\n\n

Samuel Bewley and his son Charles first imported tea into Ireland in 1835. Five years later, Charles\u2019 brother Joshua turned their operation into the full-fledged business that still exists today.<\/p>\n\n\n\n

The Bewley family were all practicing Quakers, and made their values of community and equality core pillars of the brand. Doyle says Bewley\u2019s continues to embody these traits.<\/p>\n\n\n\n

\u201cTo me, the Quakers are all about giving back and being sustainable, and that\u2019s how we continue to act to this day,\u201d he says. \u201cTo reach 180 and still be doing what our founders intended is a big milestone for us and for the Irish coffee industry.\u201d<\/p>\n\n\n\n

Bewley\u2019s opened its first caf\u00e9 in 1894, the first in Ireland to roast coffee in-store. Joshua\u2019s son Ernest took over the business in the early 1900s and imported the first Jersey cows into Ireland to supply the growing demand for good quality milk and cream for his caf\u00e9s.<\/p>\n\n\n\n

In 1927, Ernest opened Bewley\u2019s Oriental Caf\u00e9, a flagship for Bewley\u2019s that serves coffee and represents the best of the brand to this day.<\/p>\n\n\n\n

\u201cThe beating heart for our business is Grafton Street. It\u2019s where we bring to life experiences, escapism, and the coffee journey for our consumers,\u201d Doyle says.<\/p>\n\n\n\n

\u201cWhen our master roasters bring in coffee from far origins, it\u2019s the job of our baristas to present that work and what our brand represents to the customer.\u201d<\/p>\n\n\n\n

Ernest\u2019s son Victor became Managing Director of Bewley\u2019s in 1932 and spent the next 40 or so years turning it into an Irish institution. By the 1980s, the Bewley\u2019s brand had changed hands several times before the Campbell family stepped up to the plate.<\/p>\n\n\n\n

\u201cThe business has passed through various generations and families over the years. Patrick and Veronica Campbell bought Bewley\u2019s and elevated the business, opening it to new business channels and expanding into new markets like the United Kingdom and United States,\u201d Doyle says.<\/p>\n\n\n\n

With numerous business channels including foodservice, retail, and private label in a number of countries, Bewley\u2019s has reached an annual turnover of \u20ac200 million (about US$240 million). Doyle says the brand\u2019s success comes from its ability to evolve, innovate, and achieve many firsts in the Irish market.<\/p>\n\n\n\n

\u201cBewley\u2019s has always been first. For instance, we were the first coffee business in Ireland to offer barista education to all of our customers,\u201d he says.<\/p>\n\n\n\n

\u201cGoing back to our Quaker origins, giving back is crucial to us and education is a big part of that. We\u2019ve trained numerous World, Irish, and British Barista champions. At last count, we had trained more than 2000 baristas in Ireland across various different customers.\u201d<\/p>\n\n\n\n

Despite the longevity of the Bewley\u2019s brand, there was little that could have prepared the roaster for what was to come in 2020. The COVID-19 pandemic forced many businesses, industries, and countries to adapt quickly. Doyle says supporting Bewley\u2019s customers and employees was its key priority through the pandemic.<\/p>\n\n\n\n

\u201cWe employ just under 200 people in the Irish market, and when our flagship is at full capacity, it\u2019s also employing about 140 people between full- and part-time staff. For us, the focus in the short term is on protecting our people and the businesses we\u2019ve grown to love,\u201d he says.<\/p>\n\n\n\n

\u201cWe\u2019ve never been so nimble or quick to innovate and change. As we move out of this pandemic, we will evolve all of the solutions we\u2019d brought to the market over the last 12 months.\u201d<\/p>\n\n\n\n

First in sustainability<\/strong>
Bewley\u2019s was also the first brand in Ireland to import Fairtrade certified coffee in 1996. Twenty years later, it announced that all Bewley\u2019s branded coffee going forward would be Fairtrade certified.<\/p>\n\n\n\n

Dave Jameson, Head of Coffee and Sustainability at Bewley\u2019s, says there is a strong sustainability ethos and structure in Bewley\u2019s that comes from the top down.<\/p>\n\n\n\n

\u201cBewley\u2019s is such a significant contributor to Fairtrade in Ireland that one out of every two Fairtrade coffees sold in Ireland is a Bewley\u2019s coffee,\u201d Jameson says.<\/p>\n\n\n\n

\u201cWhen you boil it down and look into the details, Bewley\u2019s contributes 1.5 per cent of all Fairtrade premiums paid to coffee farmers globally. It\u2019s incredible when you think about the scale of some of the operators in the market.\u201d<\/p>\n\n\n\n

Working with Fairtrade has allowed Bewley\u2019s to build strong networks with its producers. Jameson says buying Fairtrade Organic coffees, with an additional premium, on top of a cooperative\u2019s larger crop of Fairtrade coffees, creates a \u2018Fairtrade pyramid\u2019 that secures producers a meaningful income.<\/p>\n\n\n\n

\u201cFairtrade goes beyond the premium, it\u2019s about the relationships and knowing the people we work with. We don\u2019t go out and say \u2018we need a Fairtrade Honduras or Fairtrade Colombia\u2019, we say \u2018we need this coffee from these groups\u2019,\u201d Jameson says.<\/p>\n\n\n\n

\u201cWhat brings me the most satisfaction is talking to these producers on a daily basis. It\u2019s not uncommon for me to get a WhatsApp from a producer in Honduras at 10pm at night, fed through Google Translate, that lets me see what\u2019s going on there with my own eyes.\u201d<\/p>\n\n\n\n

In Colombia, Bewley\u2019s has contributed to a coffee academy \u2013 joint funded with a UK customer, Olam Specialty Coffee, and the Fairtrade Foundation \u2013 that provides training and education to a community that missed out on traditional schooling.<\/p>\n\n\n\n

\u201cIt\u2019s in the town of Planadas, a post-conflict zone, where there are many people in their mid-20s working on coffee farms that hadn\u2019t been able to go to high school because it was just too dangerous to leave the farm at the time,\u201d Jameson says.<\/p>\n\n\n\n

\u201cThese young people are dependent on the coffee industry in that area to earn a living. If coffee ceases to be viable they have no other options. The aim of this academy is to provide agricultural training so they can produce better quality and yields and improve the quality of life these younger coffee farmers can achieve.\u201d<\/p>\n\n\n\n

In Honduras, Bewley\u2019s has a longstanding partnership with Comisuyl, a cooperative that, several years ago, saw its production plummet due to coffee leaf rust. Bewley\u2019s continued buying what it could from the cooperative until they were back in the black. Jameson says the cooperative was eventually receiving enough income to improve its processes.<\/p>\n\n\n\n

\u201cOne of the things they did with the Fairtrade premium was invest in solar powered milling facilities at the cooperative,\u201d he says. \u201cThat inspired us to buy carbon credits to offset our CO2 emissions from that group, honouring their commitment to the environment with one of our own.\u201d<\/p>\n\n\n\n

Bewley\u2019s headquarters in Dublin has been carbon neutral since 2008, and from the following year, has offset all of its Scope 1 and Scope 2 emissions in Ireland and the UK to become Ireland\u2019s first fully carbon neutral coffee brand.<\/p>\n\n\n\n

Since 2010, the company has also dropped the waste it sends to landfill by 84 per cent and reduced its CO2 emissions per tonne of manufactured coffee by 62 per cent.<\/p>\n\n\n\n

\u201cSustainability is not something where you reach a finish line. It\u2019s continually evolving and there\u2019s always something you need to do next,\u201d Jameson says.<\/p>\n\n\n\n

\u201cWe have plans in place to continue our work in Honduras, Colombia, and Nicaragua. There, we recently managed to move contracts around to purchase an extra container of coffee, worth US$100,000, from a farm which saw a devasting landslide last year and needed the extra income. One of the levers we can pull is aid through trade \u2013 the biggest impact you can have on the environment as a coffee business is through the coffee you\u2019re buying.\u201d<\/p>\n\n\n\n

Leading trends<\/strong>
On the consumption side of the industry, Bewley\u2019s has stayed on top of new trends that emerge in the market. One of the largest shifts in recent years \u2013 according to Sheila Dowling, Sales Director at Bewley\u2019s \u2013 is the newfound popularity of plant-based alternatives to dairy milk.<\/p>\n\n\n\n

\u201cThis trend started in the retail sector, with people buying plant-based milks to drink at home. It then became common to expect it as an option in caf\u00e9s and now it\u2019s seen through restaurants and foodservice,\u201d Dowling says.<\/p>\n\n\n\n

\u201cIt offers choice. People aren\u2019t only drinking it because it\u2019s vegan or healthier. Even some dairy drinkers want it because they actually prefer the flavour. We\u2019ve done a lot of work with our coffee blends and plant-based alternatives to make sure we\u2019re suiting the right coffee to the right milk.\u201d<\/p>\n\n\n\n

Another emerging trend Bewley\u2019s sees is increasing automation. In caf\u00e9s, Dowling says this is seen in automated grinders, Puqpress tampers, pre-programmed espresso machines, and automatic milk steamers. In other sectors, she says there has been a dramatic rise in the last few years of the quality level a fully automatic machine is able to produce.<\/p>\n\n\n\n

\u201cWhen you look at the convenience sector, the coffee experience used to be considered \u2018standard\u2019, somewhere you only go if you can\u2019t go anywhere else. But over the past five years, the machines and the technology inside them have evolved, allowing operators to serve a much more premium coffee offering,\u201d she says.<\/p>\n\n\n\n

\u201cBecause these types of stores were retail environments and could stay open through COVID while others had to close, they got new customers. People who wouldn\u2019t usually go to that location for coffee realised the quality they could get and became more comfortable with it.\u201d<\/p>\n\n\n\n

Bewley\u2019s was the first coffee company in Ireland to introduce fully automatic machines, and was again the first to offer a plant-based milk solution through one.<\/p>\n\n\n\n

Dowling expects these trends to continue to grow in the future, particularly automation. She also sees functionality playing a bigger role, as well as a focus on sustainability and traceability.<\/p>\n\n\n\n

\u201cPeople are now interested in the health benefits of coffee and how it can be a positive part of their lifestyle. Functional coffees will probably explode in the next few years, and as time goes on, it wouldn\u2019t surprise me to see vitamins incorporated into the roasting of coffee,\u201d Dowling says.<\/p>\n\n\n\n

\u201cSomething else Bewley\u2019s has started work on is blockchain technology. We use 100 per cent Fairtrade coffee, so there\u2019s transparency and traceability there we could share from crop to cup.\u201d<\/p>\n\n\n\n

While Bewley\u2019s will continue to lead Ireland as these new trends emerge, Dowling says the brand will maintain and champion the values it and the country are known for.<\/p>\n\n\n\n

\u201cWe deliver great customer service in Ireland. We may not always appreciate it while we\u2019re here, but we miss it when we go overseas,\u201d Dowling says.<\/p>\n\n\n\n

\u201cIreland was a little late to become part of the coffee scene in Europe. When we did, however, we jumped into a more developed industry, which meant we could focus on education and taking it further.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Source >>> Profile Since 1840, Bewley\u2019s has helped grow Ireland\u2019s coffee culture and is sharing it … Continue ReadingBewley\u2019s leads the way<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/posts\/1218"}],"collection":[{"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":1,"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"predecessor-version":[{"id":1219,"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/posts\/1218\/revisions\/1219"}],"wp:attachment":[{"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eos.co.id\/main\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}